Saturday, April 16, 2011

Shrinking Packaging Deception

We've all done it:  we buy a favorite product, it doesn't last as long as usual and then, we realize that the manufacturer has decreased the amount of product in the packages.  Consumers tend to protest and stop buying products if the prices goes up, so manufacturers increase their profit by decreasing the amount of product while keeping the same price.

Changed Package Design
To hide this deception the package design is often changed, so that the consumer cannot visually see that the product amount is smaller.  You can see this in the above picture.  Another trick is to keep the same packaging design, but to make it smaller in a way that is not easy to recognize.

Same Package, But Smaller Amount
Take a look at Breyer's ice cream in the freezer section.  From the front it looks just the same, but from the side it is slimmer.  The manufacturer did this to give the shopper the same visual profile while the package is on the shelf and hoping that we are too busy or unobservant to see the narrowness of the package.

A half gallon of ice cream is not a half gallon anymore and a pound of coffee is a thing of the past, but frugal homemakers are smart enough to shop according to the price per ounce and not be deceived by packaging changes.

God bless,

1 comment:

  1. I could never understand the manufacturer's reasoning behind smaller they think we are ALL morons? Not only that, but there has got to be a huge cost in order to re-tool packaging machinery & such to accomidate the smaller sizes.

    Personally, I feel offended when they shrink the packages, I'd wrather pay the higher cost than have extra packaging go into the landfills.